Self-portrayal and advertising purposes
Nowadays, most of the current songs are launched simultaneously with their own video. Music broadcasters such as MTV have quickly established the importance of the music video and disseminated it through broadcast. It is the same whether it is a heavy metal song or a pop ballad: They all have the music video in common. A music video is not merely a means of self-portrayal, but is also used in marketing as an advertising tool. The connection between music video and advertising has been in this context since the early 20th century. The following overview of our creative agency gives you a brief overview of how such a music video is shot.