9 advantages of a film production
Film productions have existed since the invention of the video camera, which has revolutionized the way we exchange information of all kinds with each other. Nowadays it is hard to imagine a world without it and it has become part of everyday life. When did you last go without seeing any film sequence or video during several days? In order to transmit content to the user via the Internet, there are mainly three types. These would be the written (e.g. blog), voice recording (e.g. podcast) and video content. The video/film is the most comprehensive and effective way to transmit information. Since the human brain processes and stores information mainly in images, video content triggers the strongest reactions and emotions from the viewer. Following there are listed nine advantages that characterise film production.
More attention through film production
Attention is the new currency on the Internet. For institutions, companies or artists, it has always been a crucial factor to get sufficient attention in order to reach right customers and increase sales. Due to the rapid increase in internet usage, it is now possible for anyone to put content online and thus make it available globally. As a result, companies need to use other and more effective methods to address the attention of potential customers and to prevail against the competition. To achieve this, a successful video/film is the best choice. Since videos/films are preferred by users to text, pictures or audio, because this variant is more entertaining, can convey more information and requires the least concentration. One thing should be considered, however. In order for the viewer not to regret watching the video, the video should always provide an added value to the viewer.
Possibility of viral diffusion
Film productions rather tend to be shared by users. Thus, this increases the chance to spread virally. Whether or not a video goes viral will always depend on several factors. In any case, it is a very effective method for companies to be seen. On the one hand, the sharing users act as ambassadors of your own video content and on the other hand, this distribution is target-specific, as it would not be shared otherwise.
Video content opens new doors
By creating your own film production, you can present your company on additional platforms. By uploading your video content to platforms such as YouTube, Vimeo, or Facebook, you can win a new audience or reach your audience in a different way. At this point it is also worth mentioning that videos/films work very well on Facebook ads. The advantage of Facebook ads is that you can narrow down your target audience very specifically. However, in order for your campaign to be successful, the video should have an appealing advertising content, which in the best case also provides an entertaining or informative added value to the user.
Why is video content being better remembered?
A film production always addresses several senses at once. Thus, the brain creates several bridges or synapses during the processing of the film. Consequently, the seen content remains not only longer, but also more firmly anchored in ones memory. Conversely, this also works for avoiding this effect. For example, have you ever covered your eyes to avoid seeing a scene from a horror movie? Especially companies use this effect for their advantage in order to anchor themselves in the memory of potential customers. Of course, in this case, film production should first and foremost evoke positive emotions. In this way, positive emotions are associated with the respective company.
There can only be one first impression
If your own website has its own film production, this is usually the first thing that the website visitor is paying attention to. This can be because the visitor is currently comparing suppliers or service providers on the internet and wants to be informed through the respective website as quickly and conveniently as possible. As a result, the visitor first clicks on the offered film and gets an impression of the company. As you know, the first impression usually remains and is difficult to change. Through a successful film you can make a precise influence on this important first impression.
Improve your Google ranking through a film production
If there is a film production on your homepage, it is very likely that your visitors will see it. This can arouse the interest of the user to continue to look around on your homepage and ideally execute a desired action. What does the film now has to do with the Google ranking? Quite simply, the film will make the visitor stay longer on your website. The visit duration is an important criterion for the Google ranking, as is the number of pages clicked on a website.
Addressing the emotions of the viewers
People are emotional beings. We make many of our daily decisions based on our emotions or our gut feeling. Through a film production, you can touch the audience on this emotional level by allowing the viewer to identify with the video. But how do you manage to let the viewer identify with the video content? One possibility is to choose a performer who exactly fits the target group. Furthermore, the video/film can present everyday situations or problems, whit which the target group has to cope with as well. In addition, there is the possibility to arouse certain emotions within the viewers trough pictures or music.
A film production can consolidate the prestige of a company
The online presence of a company is crucial for its prestige. Often the online presence is the first impression a potential customer receives from a company. If the website contains a video/film, this is usually the item with the most work, expression and passion in it. In this way, the video is used by the user to estimate the professionalism and seriousness of the company to a certain extent. In a way, the website and its media in the Internet world can be compared to the business premises of the physical world. Thus, a film production can also be compared with a physical investment, which has the aim to make a positive and professional impression on potential customers. It is also an investment for the future.
Film sequences can be used multiple times
All film recordings that are recorded during a film production can be saved and adapted for further film projects. For example, you can change the voice over, change the music, or combine it with new film sequences. Especially here high-quality film recordings are all the more important, so that they can be used effectively and convincingly in several film types, such as in an image film, product film or explainer video.